Disney Agrees to Bring Its Characters to OpenAI’s Sora Videos
PositiveFinancial Markets

- Disney has entered a significant agreement to license its characters for use in OpenAI's Sora videos, marking a pivotal moment for Hollywood as it navigates the implications of generative artificial intelligence. This deal positions Disney as the first major studio to collaborate with an AI platform in this manner.
- This partnership is crucial for Disney as it seeks to innovate and adapt to the evolving landscape of digital content creation, potentially enhancing its reach and engagement with audiences through AI-generated videos.
- The collaboration highlights the growing intersection of entertainment and artificial intelligence, amidst ongoing discussions about the ethical implications and market dynamics of AI technologies, especially as other tech giants are also investing heavily in AI, indicating a competitive and rapidly evolving sector.
— via World Pulse Now AI Editorial System






