‘We’re not just going to want to be fed AI slop for 16 hours a day’: Analyst sees Disney/OpenAI deal as a dividing line in entertainment history

FortuneThursday, December 11, 2025 at 10:36:51 PM
‘We’re not just going to want to be fed AI slop for 16 hours a day’: Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
  • Disney has announced a landmark $1 billion licensing deal with OpenAI to integrate its characters into OpenAI's Sora video generation platform, marking a significant collaboration in the entertainment and AI sectors. This agreement is seen as a strategic move to embrace generative AI rather than resist it, positioning Disney at the forefront of technological innovation in media.
  • The deal is crucial for Disney as it seeks to leverage its extensive content library and iconic characters, potentially enhancing its competitive edge in an evolving entertainment landscape dominated by AI advancements. This investment reflects Disney's proactive approach to integrating AI into its offerings, aiming to attract a new generation of viewers.
  • This partnership highlights a broader trend in the entertainment industry, where major players are increasingly collaborating with AI companies to innovate content creation. As competition intensifies among tech giants like Google and Microsoft, the implications of such deals extend beyond individual companies, raising questions about the future of content consumption and the role of AI in shaping viewer experiences.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended apps based on your readingExplore all apps
Continue Readings
The race to deploy an AI workforce faces one important trust gap: What happens when an agent goes rogue?
NeutralFinancial Markets
The deployment of AI agents is gaining momentum, yet significant concerns remain regarding their reliability and the potential for rogue behavior, as highlighted during discussions at Fortune's Brainstorm AI event. Panelists expressed enthusiasm for AI's capabilities while acknowledging the need for trust in these technologies.
Disney to Invest $1 Billion in OpenAI and License Characters for Use in ChatGPT, Sora
PositiveFinancial Markets
Disney has announced a landmark $1 billion investment in OpenAI, which includes licensing its characters for use in the Sora video generation platform. This three-year deal allows users to create videos featuring iconic characters from Disney, Marvel, Star Wars, and Pixar, marking a significant collaboration between the entertainment and AI sectors.
Highlights from Fortune Brainstorm AI San Francisco
NeutralFinancial Markets
The Fortune Brainstorm AI conference in San Francisco highlighted significant advancements in the AI landscape, focusing on enterprise deployment of AI agents and the evolving geography of data centers. The event served as a crucial platform for industry leaders to discuss the future of AI technologies and their applications.
Broadcom shares slide 5% as margins, OpenAI concerns overshadow strong Q4
NegativeFinancial Markets
Broadcom's shares fell by 5% as concerns over margins and the financial stability of OpenAI overshadowed a strong fourth-quarter performance. The company reported a revenue forecast of approximately $19.1 billion, exceeding analysts' expectations, yet the market reacted negatively due to external pressures.
Is the US interested in Venezuela's oil?
NeutralFinancial Markets
The U.S. military has seized a sanctioned oil tanker off the coast of Venezuela, a move confirmed by President Donald Trump. This operation is part of a broader strategy aimed at increasing pressure on the Venezuelan government led by Nicolás Maduro, amidst ongoing tensions in the region.
Disney to invest $1bn in OpenAI
PositiveFinancial Markets
Disney has announced a significant investment of $1 billion in OpenAI, aimed at integrating its intellectual property into OpenAI's products, particularly through the Sora video generation tool. This deal marks a pivotal collaboration between the entertainment giant and the AI leader, reflecting a growing intersection of media and technology.
‘Creativity is the new productivity’: Bob Iger on why Disney chose to be ‘aggressive,’ adding OpenAI as a $1 billion partner
PositiveFinancial Markets
Disney has announced a strategic $1 billion investment in OpenAI, aiming to integrate its extensive intellectual property into OpenAI's products, particularly through the Sora video generation tool. This partnership reflects Disney's proactive approach to the evolving landscape of generative artificial intelligence, as articulated by CEO Bob Iger, who emphasized the importance of participating in technological advancements rather than being disrupted by them.
Disney Agrees to Bring Its Characters to OpenAI’s Sora Videos
PositiveFinancial Markets
Disney has entered a significant agreement to license its characters for use in OpenAI's Sora videos, marking a pivotal moment for Hollywood as it navigates the implications of generative artificial intelligence. This deal positions Disney as the first major studio to collaborate with an AI platform in this manner.