Gen Z shoppers can’t get enough of perfumes. Coty, Estee are benefiting
PositiveFinancial Markets

Gen Z shoppers can’t get enough of perfumes. Coty, Estee are benefiting
Gen Z shoppers are increasingly drawn to perfumes, creating a significant boost for companies like Coty and Estee Lauder. This trend highlights a shift in consumer preferences, as younger generations prioritize personal expression through fragrance. The growing demand for unique scents not only benefits these brands financially but also signals a broader cultural movement towards individuality in beauty and self-care.
— via World Pulse Now AI Editorial System







