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‘A paroxysm of disposability’: France’s distaste for Shein’s ultra-fast fashion

The Guardian•Thursday, October 2, 2025 at 5:17:50 PM

NegativeFinancial Markets

‘A paroxysm of disposability’: France’s distaste for Shein’s ultra-fast fashion

France is grappling with a growing backlash against Shein, the ultra-fast fashion brand, as a petition to ban it has garnered over 270,000 signatures. Despite this, Shein continues to expand its presence, recently opening a pop-up shop in Dijon, which sparked protests and graffiti denouncing the brand's practices. This situation highlights the tension between consumer demand for affordable fashion and the ethical concerns surrounding labor exploitation and environmental impact, making it a significant issue in the ongoing conversation about sustainability in the fashion industry.

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