Shein picks France to open its first permanent outlets

BBC NewsThursday, October 2, 2025 at 10:09:53 AM
Shein picks France to open its first permanent outlets
Shein, the popular Asian fast-fashion brand, is making a significant move by opening its first permanent outlets in France. This expansion includes concessions in six department stores across the country, marking a new chapter for the brand as it seeks to strengthen its presence in the European market. This is important not only for Shein's growth but also for the retail landscape in France, as it reflects changing consumer preferences and the increasing demand for fast-fashion options.
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