Introducing Century, Toyota’s new car brand that will offer even more luxury than Lexus

FortuneThursday, October 16, 2025 at 3:49:03 PM
Introducing Century, Toyota’s new car brand that will offer even more luxury than Lexus
Toyota has unveiled its new luxury car brand, Century, aiming to surpass Lexus in opulence. This move, spearheaded by Akio Toyoda, marks a significant shift as the Century, once exclusive to Japan's elite, is set to become a global symbol of luxury. This expansion not only enhances Toyota's brand portfolio but also reflects the growing demand for high-end vehicles worldwide.
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