How Pinterest Is Courting Gen Z With ‘Safer’ Social Media

The New York TimesSunday, October 26, 2025 at 9:00:47 AM
How Pinterest Is Courting Gen Z With ‘Safer’ Social Media
Pinterest is making strides to attract Gen Z users by enhancing safety features on its platform. This move is significant as it reflects a growing trend among social media companies to prioritize user safety, especially for younger audiences who are increasingly concerned about online risks. By creating a safer environment, Pinterest aims to foster a more positive experience, which could lead to increased engagement and loyalty from this demographic.
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