The younger consumer boom: Amex and luxury brands pursue Gen Z and millennials
PositiveFinancial Markets

Major companies like Amex are strategically targeting Gen Z and millennials to build lasting customer loyalty. This younger consumer boom is significant as it reflects shifting market dynamics and the importance of adapting to new consumer preferences. By focusing on these demographics, brands can ensure their relevance and success in an ever-evolving marketplace.
— Curated by the World Pulse Now AI Editorial System