Subprime Lender PrimaLend’s Unpaid Creditors Eye Bankruptcy Push

BloombergFriday, October 17, 2025 at 5:45:40 PM
Subprime Lender PrimaLend’s Unpaid Creditors Eye Bankruptcy Push
Creditors of PrimaLend, a lender specializing in financing for auto dealerships that serve subprime borrowers, are considering pushing the company into bankruptcy due to months of unpaid debts. This situation highlights the challenges faced by the subprime lending industry, especially following the recent collapse of Tricolor Holdings, which has raised concerns about the stability of similar firms. The potential bankruptcy of PrimaLend could have significant implications for both creditors and the auto dealerships that rely on its financing.
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