Lego to acquire 29 discovery centres from Merlin for £200 million
PositiveFinancial Markets

Lego has announced its acquisition of 29 discovery centres from Merlin for £200 million, marking a significant expansion in its portfolio. This move is important as it not only enhances Lego's presence in the family entertainment sector but also aligns with its strategy to create immersive experiences for children and families. With these centres, Lego aims to foster creativity and learning through play, which is at the core of its brand values.
— Curated by the World Pulse Now AI Editorial System