Lego buys entertainment centres from Madame Tussauds owner Merlin for $270 million

Investing.comWednesday, September 24, 2025 at 9:49:12 AM
Lego buys entertainment centres from Madame Tussauds owner Merlin for $270 million
Lego has made a significant move by acquiring entertainment centers from Merlin, the owner of Madame Tussauds, for $270 million. This acquisition is exciting as it allows Lego to expand its brand presence and engage with fans in new, interactive ways. By integrating these entertainment venues, Lego aims to create immersive experiences that resonate with families and children, further solidifying its position in the entertainment industry.
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