New Owners Plot Comeback for Tween Retailer Claire’s

Wall Street JournalThursday, September 18, 2025 at 7:38:00 PM
New Owners Plot Comeback for Tween Retailer Claire’s
The private-equity firm Ames Watson has acquired the tween retailer Claire's out of bankruptcy, signaling a promising comeback for the brand. The co-founders plan to enhance the shopping experience by hiring more staff and upgrading ear-piercing stations, which are crucial for attracting young customers. This revitalization effort not only aims to restore Claire's to its former glory but also reflects a growing confidence in the retail sector's recovery.
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