Lululemon bets on NFL fans amid U.S. sales slump

TheStreet•Thursday, November 13, 2025 at 2:37:00 AM

Lululemon, a brand that once epitomized the aspirations of American consumers, is now grappling with a significant sales slump in the U.S. market. The company's reliance on outdated strategies has led to a sense of complacency, prompting a strategic pivot towards targeting NFL fans. This shift is crucial as it seeks to revitalize interest in the brand and adapt to the evolving preferences of consumers. By aligning itself with the NFL, Lululemon aims to tap into a passionate fan base, potentially reversing its declining sales trend and reinvigorating its market presence.

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