Half of wealthy Gen Zers and millennials admit to ‘digital shoplifting,’ rationalizing it with inflation and influencer hacks

FortuneWednesday, September 24, 2025 at 2:49:53 PM
Half of wealthy Gen Zers and millennials admit to ‘digital shoplifting,’ rationalizing it with inflation and influencer hacks
A recent study reveals that half of wealthy Gen Zers and millennials are engaging in what they call 'digital shoplifting,' where they manipulate merchants into issuing refunds for products they keep. This trend is often justified by rising inflation and the influence of social media hacks. This behavior raises ethical concerns about consumer honesty and the impact on businesses, especially as online shopping continues to grow.
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