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Ferrari to release crypto token to let wealthy fans take part in 499P auction

Fortune•Monday, November 3, 2025 at 6:11:00 PM
PositiveFinancial Markets
Ferrari to release crypto token to let wealthy fans take part in 499P auction
Ferrari is set to launch a crypto token that will allow its top 100 token holders to participate in an exclusive auction for the coveted 499P luxury car. This innovative move not only highlights Ferrari's commitment to embracing new technologies but also offers wealthy fans a unique opportunity to own a piece of automotive history. The auction is expected to attract significant interest, showcasing how luxury brands are increasingly integrating digital assets into their business models.
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