Ryanair closes frequent flyers club after members take advantage of discounts
NegativeFinancial Markets

- Ryanair is discontinuing its frequent flyers members’ club after just eight months due to excessive exploitation of its benefits by customers. The airline reported that while 55,000 individuals signed up for the Prime membership, passengers benefited from discounts totaling over €6 million, surpassing the €4.4 million generated from the scheme.
- This closure highlights the challenges budget airlines face in managing loyalty programs, as the financial losses incurred from the discounts may impact Ryanair's pricing strategies and overall profitability moving forward.
— via World Pulse Now AI Editorial System







