Adobe Expects U.S. Online Holiday Sales Will Top $250 Billion, Up 5.3%
PositiveFinancial Markets

Adobe has projected that U.S. online holiday sales will exceed $250 billion, marking a 5.3% increase from last year. This growth is largely fueled by the rise of generative AI chatbots and browsers, along with increased traffic from social media platforms. This shift in consumer shopping behavior highlights the evolving landscape of retail, where digital engagement is becoming increasingly crucial for businesses.
— Curated by the World Pulse Now AI Editorial System