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Amazon Reaches Record $2.5 Billion Settlement With FTC Over ‘Deceptive’ Prime Tactics

Forbes•Thursday, September 25, 2025 at 4:31:04 PM
PositiveFinancial Markets
Amazon Reaches Record $2.5 Billion Settlement With FTC Over ‘Deceptive’ Prime Tactics
Amazon has reached a landmark $2.5 billion settlement with the Federal Trade Commission (FTC) over allegations of deceptive practices related to its Prime service. The lawsuit claimed that Amazon misled users into signing up for Prime and created obstacles for those wishing to cancel their subscriptions. This settlement is significant as it not only holds Amazon accountable but also sets a precedent for consumer protection in the digital marketplace, ensuring that companies prioritize transparency and fairness in their business practices.
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