Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
PositiveFinancial Markets

VideoAmp is challenging Nielsen's long-standing dominance in TV ratings, raising important questions about the accuracy and relevance of traditional metrics in an evolving media landscape. With $60 billion in television advertising at stake, this shift could lead to more innovative and precise ways to measure viewership, benefiting advertisers and networks alike.
— Curated by the World Pulse Now AI Editorial System






