MNTN CEO Weighs in on US TikTok Deal

BloombergFriday, September 26, 2025 at 10:59:02 PM
MNTN CEO Weighs in on US TikTok Deal
Mark Douglas, the CEO of MNTN, recently shared insights on the ongoing discussions surrounding TikTok in the U.S. He emphasized that while concerns about data privacy are valid, the focus should also be on TikTok's revenue generation, particularly through TikTok Shop. This platform allows influencers to monetize their presence, which is crucial for retaining creators. If creators don't see financial benefits, they may leave, impacting the platform's vibrancy and user engagement. Douglas's perspective highlights the need for a balanced view on TikTok's future in the U.S.
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