Bro boost: women say their LinkedIn traffic increases if they pretend to be men
NegativeFinancial Markets

- A collective experiment revealed that women experienced a significant increase in their LinkedIn traffic when they altered their profiles to present as male and adopted 'bro-coding' language. This change led to greater engagement, despite LinkedIn's denial of favoring male posts.
- This phenomenon raises concerns about gender bias on professional networking platforms, suggesting that women may need to conform to male stereotypes to gain visibility and recognition, which could have broader implications for workplace equality and representation.
— via World Pulse Now AI Editorial System







