‘The French people want to save us’: help pours in for glassmaker Duralex

The GuardianSaturday, November 22, 2025 at 12:00:38 PM
‘The French people want to save us’: help pours in for glassmaker Duralex
  • Duralex, the renowned French glassmaker, successfully raised €5 million in emergency funding within just five hours and 40 minutes after appealing to the public for support. The fundraising effort quickly exceeded expectations, with pledges surpassing €19 million within 48 hours, highlighting the brand's nostalgic value and strong consumer loyalty.
  • This rapid influx of financial support not only secures the immediate future of Duralex but also reflects the deep connection the French people have with the brand. It underscores the importance of local businesses and the willingness of communities to rally behind them in times of need.
— via World Pulse Now AI Editorial System

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