Art Basel ditches ‘empty’ VIP title as it looks to reach young rich

Financial Times•Tuesday, October 14, 2025 at 4:00:03 AM

Art Basel has decided to eliminate the 'VIP' title from its events, stating that the term has lost its significance and distracts from their main audience of individual and museum collectors. This change aims to better connect with a younger, affluent demographic, reflecting a shift in the art market's focus. By moving away from traditional labels, Art Basel hopes to create a more inclusive atmosphere that resonates with emerging collectors and art enthusiasts.

— Curated by the World Pulse Now AI Editorial System

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