Supermarket loyalty discounts to be allowed on baby formula
PositiveFinancial Markets

- The government has announced that supermarket loyalty discounts will now be permitted on baby formula, a move aimed at supporting parents who cannot or choose not to breastfeed. This initiative is expected to help families save approximately £500 annually on baby formula purchases.
- This development is significant as it reflects the government's commitment to easing the financial burden on parents, particularly those in challenging circumstances. By allowing discounts, the government aims to make essential baby products more affordable, thereby promoting better access to nutrition for infants.
— via World Pulse Now AI Editorial System


