Apple TV Subtracts the + in a Quiet Rebrand

The New York TimesMonday, October 13, 2025 at 9:01:12 PM
Apple TV Subtracts the + in a Quiet Rebrand
Apple has officially dropped the '+' from its streaming service name, now simply called Apple TV. This subtle rebranding was revealed in a news release about the upcoming release of 'F1: The Movie.' While the change may seem minor, it reflects Apple's ongoing strategy to streamline its services and enhance brand recognition. As the streaming landscape becomes increasingly competitive, this move could help Apple position itself more clearly in the market.
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