More CEOs demand ‘moonshot’ pay—billions in compensation for aggressive, seemingly impossible targets

FortuneWednesday, October 8, 2025 at 9:10:24 AM
More CEOs demand ‘moonshot’ pay—billions in compensation for aggressive, seemingly impossible targets
A growing number of CEOs are advocating for 'moonshot' compensation packages, which involve billions in pay tied to ambitious and often unattainable targets. This trend reflects a shift in corporate culture where extreme performance metrics are becoming the norm, raising questions about sustainability and equity in executive pay. As companies strive for innovation and growth, the implications of such compensation structures could significantly impact employee morale and public perception.
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