Alcohol Still Leads Restaurant Beverage Orders, According To New Harris Poll—But Gen Z Isn’t Buying It
NeutralFinancial Markets

A recent Harris Poll reveals that alcohol remains the most popular beverage choice in restaurants, but there's a notable shift among Gen Z consumers who are opting for mocktails and sodas instead. This change highlights evolving drinking habits and preferences, particularly among younger generations who are increasingly mindful of their alcohol consumption. Understanding these trends is crucial for restaurants aiming to cater to a diverse clientele and adapt their beverage offerings accordingly.
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