Moonpig’s use of AI to design and personalise cards drives up sales

The GuardianTuesday, December 9, 2025 at 4:30:14 PM
Moonpig’s use of AI to design and personalise cards drives up sales
  • Moonpig has reported a 6.7% increase in sales to £169 million in the six months leading to October 31, attributed to its enhanced use of artificial intelligence for card design and personalization. Approximately half of the purchases involved the retailer's AI-driven features, which also assist in customer inquiries.
  • This growth is significant for Moonpig as it demonstrates the effectiveness of integrating AI technology into its operations, leading to higher customer engagement and increased spending per order, which has remained strong post-reporting period.
  • The contrasting performance of other retailers, such as Asos, which faced a 12% sales decline despite implementing AI stylists, highlights the varying impacts of AI adoption across different sectors. This situation underscores the importance of tailored AI solutions that resonate with consumer needs and preferences.
— via World Pulse Now AI Editorial System

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