Asos turns to AI stylists to win back shoppers after sales slide 12%
NegativeFinancial Markets

- Asos has turned to AI stylists to regain customer interest after experiencing a 12% decline in sales, attributed to reduced discounts and efforts to deter serial returners.
- This strategy is crucial for Asos as it seeks to reverse declining sales trends and improve customer engagement in a competitive online retail market.
- The broader retail landscape is facing challenges, with other companies like Crest Nicholson also announcing job cuts and profit warnings, reflecting a trend of uncertainty and subdued sales across various sectors.
— via World Pulse Now AI Editorial System







