Asos turns to AI stylists to win back shoppers after sales slide 12%

The GuardianFriday, November 21, 2025 at 11:55:19 AM
Asos turns to AI stylists to win back shoppers after sales slide 12%
  • Asos has turned to AI stylists to regain customer interest after experiencing a 12% decline in sales, attributed to reduced discounts and efforts to deter serial returners.
  • This strategy is crucial for Asos as it seeks to reverse declining sales trends and improve customer engagement in a competitive online retail market.
  • The broader retail landscape is facing challenges, with other companies like Crest Nicholson also announcing job cuts and profit warnings, reflecting a trend of uncertainty and subdued sales across various sectors.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Continue Readings
Bad season of bird flu in UK hits supply of Christmas turkeys
NegativeFinancial Markets
The UK is experiencing a severe season of bird flu, significantly impacting the supply of Christmas turkeys, chickens, and ducks, with 5% of the seasonal flock already culled. Industry insiders indicate that the situation is worse than last year, leading to tighter availability of poultry products ahead of the festive season.
Mortgage brokers say house buying at risk from surveyor ‘down valuing’
NegativeFinancial Markets
An increase in property down valuations, particularly in London and the south-east, is causing significant disruptions in the housing market, with some homes being valued at 10% or more below the agreed sale price. Mortgage experts warn that this trend is 'turning deals and lives upside down.'
‘The French people want to save us’: help pours in for glassmaker Duralex
PositiveFinancial Markets
Duralex, the renowned French glassmaker, successfully raised €5 million in emergency funding within just five hours and 40 minutes after appealing to the public for support. The fundraising effort quickly exceeded expectations, with pledges surpassing €19 million within 48 hours, highlighting the brand's nostalgic value and strong consumer loyalty.
‘Superfluous consumerism’: adult Advent calendar trend alarms green groups
NegativeFinancial Markets
The trend of adult Advent calendars, which include items ranging from luxury beauty products to instant mashed potato, has been criticized by environmental groups as a form of 'superfluous consumerism' that contributes to excessive waste. Campaigners argue that the individual packaging and potential for unwanted items exacerbate the ongoing waste crisis.
Bro boost: women say their LinkedIn traffic increases if they pretend to be men
NegativeFinancial Markets
A collective experiment revealed that women experienced a significant increase in their LinkedIn traffic when they altered their profiles to present as male and adopted 'bro-coding' language. This change led to greater engagement, despite LinkedIn's denial of favoring male posts.
Falling stock markets and high shop prices push US consumer confidence down; bitcoin hits nine-month low – business live
NegativeFinancial Markets
US consumer confidence has declined as stock markets continue to fall and shop prices remain high. The FTSE 100 index dropped by over 1%, reaching a one-month low, while the S&P 500 also experienced a significant decline after initial gains. Concerns about an AI bubble are resurfacing, contributing to market volatility.
Households in Great Britain face surprise rise in energy bills from January
NegativeFinancial Markets
Energy bills in Great Britain are set to rise unexpectedly from January, with the energy price cap increasing to £1,758 per year for the average dual fuel bill. The regulator Ofgem announced a 0.2% increase, which translates to an additional £3 in annual costs for households during the coldest months of the year.
Rachel Reeves sick of people ‘mansplaining’ how to be chancellor
NegativeFinancial Markets
Rachel Reeves, the UK's first female chancellor, expressed her frustration with individuals 'mansplaining' her role as she prepares to present her budget next week. In an interview, she highlighted the pressures of her position amid ongoing political scrutiny and attacks.