Starbucks’ new China strategy shows that winning over that lucrative market is easier said than done for Western brands

FortuneTuesday, November 4, 2025 at 6:46:00 PM
Starbucks’ new China strategy shows that winning over that lucrative market is easier said than done for Western brands
Starbucks is adjusting its strategy in China, highlighting the challenges Western brands face in capturing this lucrative market. With the CEO now able to focus more on revitalizing the U.S. business, the company aims to navigate the complexities of international expansion.
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