Pop-Tarts Are the Latest Snack to Get a Jolt of Added Protein

BloombergTuesday, October 14, 2025 at 10:21:52 PM
Pop-Tarts Are the Latest Snack to Get a Jolt of Added Protein
Pop-Tarts are getting a protein boost as Kellanova plans to launch a higher-protein version of the beloved toaster pastries in early November. This move reflects the growing trend of incorporating protein into snacks, following PepsiCo's announcement of a protein-rich Doritos variant. As consumers increasingly seek healthier snack options, this shift could reshape the snack industry, making it more appealing to health-conscious individuals while still satisfying cravings.
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