IAS expands measurement partnership with Snap for ad effectiveness

Investing.comTuesday, November 4, 2025 at 12:33:40 PM
IAS expands measurement partnership with Snap for ad effectiveness
IAS has announced an expansion of its measurement partnership with Snap, aiming to enhance ad effectiveness for brands. This collaboration is significant as it allows advertisers to gain deeper insights into their campaigns, ultimately leading to better targeting and improved return on investment. As digital advertising continues to evolve, partnerships like this are crucial for helping brands navigate the complexities of measuring success in a crowded marketplace.
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