Duke-Arkansas sets 30-year college hoops viewership record with Thanksgiving NFL lead-in
PositiveSports

- Duke University and the University of Arkansas set a new 30-year college basketball viewership record during their Thanksgiving matchup, aided by a lead-in from NFL programming on Fox. The game attracted a significant audience, highlighting the growing popularity of college basketball during the holiday season.
- This record-setting viewership is a testament to the effective scheduling strategies employed by Fox, which successfully leveraged NFL games to boost interest in college basketball, showcasing the network's ability to attract large audiences across sports.
- The event underscores a broader trend in sports broadcasting, where strategic programming and cross-promotion between college and professional sports are becoming increasingly important. This approach not only enhances viewer engagement but also reflects the competitive landscape among networks vying for sports viewership.
— via World Pulse Now AI Editorial System






