Fox scores huge Thanksgiving college basketball audience with NFL lead-in
PositiveSports

- Fox achieved a significant viewership boost for college basketball during Thanksgiving, leveraging NFL programming as a lead-in. This strategic scheduling resulted in a large audience tuning in for the games, showcasing the network's ability to attract sports fans across different events.
- The increase in viewership is crucial for Fox as it enhances the network's reputation in sports broadcasting and strengthens its advertising appeal. A successful Thanksgiving lineup can lead to sustained interest in college basketball and bolster Fox's overall sports portfolio.
- This development reflects a broader trend in sports media, where networks are increasingly relying on cross-promotion between different sports to maximize audience engagement. The rising viewership of the NBA and the SEC's dominance in college football further illustrate the competitive landscape of sports broadcasting, highlighting the importance of strategic partnerships and scheduling.
— via World Pulse Now AI Editorial System




