TV rights for new Women’s Champions Cup remain unsold in blow to Fifa

The Guardian – SportWednesday, December 3, 2025 at 7:33:44 AM
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TV rights for new Women’s Champions Cup remain unsold in blow to Fifa
  • Fifa has failed to sell the TV rights for its inaugural Women’s Champions Cup, which is set to take place in London starting January 28, featuring Arsenal as the representative from Europe. This situation mirrors Fifa's recent difficulties in securing broadcast deals for other competitions, including the men’s Club World Cup.
  • The inability to secure TV rights for the Women’s Champions Cup is a significant setback for Fifa, as it highlights ongoing challenges in promoting women's football and securing commercial interest, which is crucial for the growth of the sport.
  • This development reflects broader concerns regarding the visibility and marketability of women's sports, particularly in light of recent low viewership figures for women's matches and the challenges faced by clubs like Arsenal in maintaining sponsorships and audience engagement.
— via World Pulse Now AI Editorial System

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