NBC flexes upcoming ‘Coast 2 Coast’ schedule, switches up doubleheader timeslot

Awful AnnouncingSaturday, December 13, 2025 at 9:00:06 PM
NeutralSports
NBC flexes upcoming ‘Coast 2 Coast’ schedule, switches up doubleheader timeslot
  • NBC Sports has announced a schedule adjustment for its upcoming 'Coast 2 Coast' programming, changing the timeslot for doubleheader games. This move aims to enhance viewer engagement and align with audience preferences for NBA matchups, particularly featuring star players like LeBron James and Luka Dončić.
  • The adjustment in scheduling is significant for NBC as it seeks to maximize viewership and advertising revenue during prime NBA games. By strategically selecting times that cater to fans, NBC aims to solidify its position as a leading sports broadcaster.
  • This scheduling change reflects broader trends in sports broadcasting, where networks are increasingly flexible in adapting to viewer habits and star player performances. The focus on marquee matchups, especially involving teams like the Los Angeles Lakers, underscores the competitive nature of sports media rights and the importance of star power in attracting audiences.
— via World Pulse Now AI Editorial System

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