NBA Cup Championship viewership up in first year on Prime Video
NeutralSports

- The viewership for the NBA Cup Championship has increased by 3% in its inaugural year on Prime Video, reflecting a growing interest in the tournament. This year's final featured the New York Knicks competing against the San Antonio Spurs, with significant performances from players like Karl-Anthony Towns and Jalen Brunson contributing to the excitement.
- This rise in viewership is crucial for Prime Video as it seeks to establish itself as a competitive platform for live sports, enhancing its appeal to basketball fans and potentially attracting new subscribers.
- The increase in audience engagement aligns with broader trends in sports viewership, where streaming platforms are becoming increasingly popular for live events. The NBA's efforts to enhance the fan experience and the competitive nature of the tournament have played a significant role in this positive outcome.
— via World Pulse Now AI Editorial System




