NBA sees highest opening-month viewership in more than decade, record social media engagement
PositiveSports
- The NBA has achieved its highest opening
- This surge in viewership and engagement is significant for the NBA as it reflects the successful marketing of its 'next generation stars' and the effectiveness of its broadcasting partnerships with platforms like NBC, Peacock, and ESPN.
- However, the season has also seen over 200 games missed due to player injuries, raising concerns about athlete health and the impact on team performance, contrasting with the league's positive engagement metrics.
— via World Pulse Now AI Editorial System







