Israel-Premier Tech to change its name and move away from ‘current identity’

The Guardian – SportMonday, October 6, 2025 at 6:10:22 PM
NegativeSports
Israel-Premier Tech to change its name and move away from ‘current identity’
The Israel-Premier Tech cycling team has decided to change its name and move away from its current identity following significant backlash from pro-Palestinian protests that erupted during the Vuelta a España. This decision is seen as crucial for the team's future, especially after the protests led to the race's premature end last month. The shift reflects the team's attempt to distance itself from the controversy and secure its place in the competitive cycling world.
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Israel Premier Tech, a cycling team, has announced a rebranding and will no longer emphasize its national identity. This decision follows recent controversies, including being excluded from a race in Italy due to pro-Palestinian protests and disruptions during the Spanish Vuelta. The team aims to focus on its riders, staff, and partners, indicating a shift in strategy amidst ongoing tensions.
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