Yang Hansen Summer League games drew more viewership in China than NBA Finals
PositiveSports

- Yang Hansen's Summer League games have garnered more viewership in China than the NBA Finals, indicating a significant rise in basketball's popularity in the region. This trend showcases the growing engagement of Chinese fans with the sport.
- The impressive viewership numbers for Hansen's games suggest a shift in how basketball is consumed in China, potentially influencing future marketing strategies for the NBA and its players.
- This development aligns with a broader increase in NBA viewership, which has risen by 30% due to new media rights deals, reflecting the league's expanding global reach and the growing interest in basketball among international audiences.
— via World Pulse Now AI Editorial System






