NBA viewership up 30% under new media rights deals
PositiveSports

- The NBA has reported a 30% increase in viewership under new media rights deals, highlighting a significant rise in audience engagement.
- This increase is crucial for the NBA as it enhances its marketability and revenue potential, particularly through lucrative partnerships with platforms like Amazon and ESPN.
- The uptick in viewership aligns with broader trends in sports media, where leagues are increasingly leveraging digital platforms to reach wider audiences, reflecting a shift in how fans consume sports content.
— via World Pulse Now AI Editorial System






