NBA viewership up 30% under new media rights deals

Awful AnnouncingFriday, November 21, 2025 at 1:00:37 AM
PositiveSports
NBA viewership up 30% under new media rights deals
  • The NBA has reported a 30% increase in viewership under new media rights deals, highlighting a significant rise in audience engagement.
  • This increase is crucial for the NBA as it enhances its marketability and revenue potential, particularly through lucrative partnerships with platforms like Amazon and ESPN.
  • The uptick in viewership aligns with broader trends in sports media, where leagues are increasingly leveraging digital platforms to reach wider audiences, reflecting a shift in how fans consume sports content.
— via World Pulse Now AI Editorial System

Was this article worth reading? Share it

Recommended apps based on your readingExplore all apps
Continue Readings
With the NBA Europe project gaining steam, we asked …
NeutralSports
The NBA is advancing its plans for a European project, which includes the establishment of a new professional men's league in collaboration with Fiba. This initiative aims to attract investors and ownership groups, with the league expected to feature permanent franchises and a structured qualification pathway.
Celtics’ Jaylen Brown has blunt reaction to $35k fine: ‘Ask and you shall receive’
NegativeSports
Boston Celtics forward Jaylen Brown has been fined $35,000 by the NBA for publicly criticizing officiating after a game against the San Antonio Spurs, where he expressed frustration over perceived inconsistencies in referee decisions. Brown's blunt reaction to the fine was, 'Ask and you shall receive.'
FanDuel Sports Network reportedly submits last-ditch offers to MLB clubs for upcoming season
NeutralSports
FanDuel Sports Network has reportedly submitted last-ditch offers to Major League Baseball (MLB) clubs as the upcoming season approaches, indicating a strategic effort to secure broadcasting rights amidst a competitive landscape.
Pam Ward in ‘talks’ to call WNBA games after leaving ESPN
PositiveSports
Pam Ward, a prominent figure in sports broadcasting, is reportedly in discussions to call WNBA games following her recent retirement from ESPN after nearly 30 years with the network. This transition marks a significant shift for Ward, who has been a pioneering voice for women in sports media.
Bryson DeChambeau becomes Kalshi’s first athlete partner
NeutralSports
Bryson DeChambeau has officially become the first athlete partner of Kalshi, a prediction market platform, marking a significant endorsement for the company as it seeks to establish itself in the sports betting landscape. This partnership is seen as a pivotal moment for Kalshi, which has faced scrutiny and legal challenges regarding its operations.
Jaylen Brown's fine & NBA free throw decline + Trade Deadline rumor mill heats up
NeutralSports
Jaylen Brown of the Boston Celtics has been fined $35,000 for publicly criticizing NBA referees, highlighting ongoing frustrations regarding officiating in the league. Additionally, the Celtics are navigating a challenging season with Brown's recent performance fluctuations and injury concerns affecting team dynamics.
Prep talk: Verbum Dei set to retire jersey of the late David Greenwood
PositiveSports
Verbum Dei High School will retire the jersey of the late David Greenwood, a celebrated basketball player who made significant contributions to the sport at Verbum Dei, UCLA, and in the NBA. The ceremony is scheduled for Friday, honoring his legacy and impact on the basketball community.
Barnes named Eastern Conference player of the week
PositiveSports
Toronto Raptors forward Scottie Barnes has been named the NBA Eastern Conference player of the week, following a series of impressive performances that have highlighted his skills and contributions to the team. This recognition comes after Barnes led the Raptors to a narrow victory over the Portland Trail Blazers, scoring 28 points in that game.

Ready to build your own newsroom?

Subscribe to unlock a personalised feed, podcasts, newsletters, and notifications tailored to the topics you actually care about