NCAA expected to permit schools to sell jersey sponsorship patches
PositiveSports

The NCAA is set to allow schools to sell jersey sponsorship patches, a move that could significantly boost athletic programs' revenues. This change is important as it opens new financial avenues for colleges, enabling them to enhance their sports facilities and support student-athletes better. With the growing commercialization of college sports, this decision reflects a shift towards embracing partnerships that can benefit both schools and sponsors.
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