ESPN selling men’s and women’s college basketball ad inventory at same price
PositiveSports

- ESPN has announced that it will sell advertising inventory for both men's and women's college basketball at the same price, a significant move aimed at promoting equality in sports advertising. This decision reflects a growing recognition of the value of women's sports and aims to enhance their visibility in the competitive sports landscape.
- This development is crucial for ESPN as it aligns with broader industry trends towards gender equality in sports coverage and advertising. By standardizing ad prices, ESPN is taking a proactive step to support women's sports, potentially attracting more advertisers and viewers to women's college basketball.
- The decision comes amid a broader shift in the sports media landscape, where viewership for leagues like the NBA has surged due to new media rights deals. As ESPN navigates a competitive environment with emerging platforms, this initiative could position the network favorably in attracting a diverse audience while addressing ongoing discussions about equity in sports.
— via World Pulse Now AI Editorial System







