‘WWE SmackDown’ returning to three hours at start of 2026
PositiveSports
- WWE SmackDown is set to return to a three-hour format starting in 2026, a significant change that reflects the organization's commitment to enhancing viewer engagement and expanding its programming. This decision follows a successful period marked by high-profile events and the recent return of popular wrestlers like Cody Rhodes and Zack Ryder.
- The extension of SmackDown's runtime is expected to provide more opportunities for storytelling and character development, which are crucial for maintaining audience interest and driving ratings. This move also aligns with WWE's ongoing efforts to adapt to the evolving landscape of sports entertainment.
- This development occurs amidst WWE's strategic maneuvers, including securing new broadcasting agreements and addressing challenges related to viewership metrics. The organization is navigating a competitive environment, with recent milestones such as surpassing 100 billion views on YouTube, indicating a robust digital presence that complements its traditional broadcasting efforts.
— via World Pulse Now AI Editorial System
