The CW expresses frustration with Nielsen over sinking wrestling viewership
NegativeSports
- The CW has voiced its frustration with Nielsen over declining wrestling viewership, criticizing the new Big Data + Panel ratings method for failing to accurately reflect audience metrics.
- This situation is significant for The CW as it relies on accurate ratings to attract advertisers and maintain its programming lineup, particularly in the competitive landscape of sports entertainment.
- The challenges faced by The CW echo broader industry trends, where traditional ratings systems are increasingly scrutinized, especially as other sports leagues, like the NBA, report substantial viewership increases under new media rights deals.
— via World Pulse Now AI Editorial System
