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X's handle marketplace will sell some 'rare' usernames for millions of dollars

Engadget•Monday, October 20, 2025 at 10:48:52 PM
PositiveTechnology
X's handle marketplace will sell some 'rare' usernames for millions of dollars
X's new handle marketplace is set to revolutionize the way users acquire unique usernames, with some rare handles being sold for millions of dollars. This initiative not only highlights the growing value of digital identities but also opens up new opportunities for users to invest in their online presence. As social media continues to evolve, having a distinctive username can significantly enhance one's brand and visibility, making this marketplace a noteworthy development in the digital landscape.
— Curated by the World Pulse Now AI Editorial System
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