Your Samsung TV is getting a conversational AI assistant for free - these models included

On November 12, 2025, Samsung introduced the Vision AI Companion, a free conversational AI assistant designed to enhance the functionality of select Samsung TV models. This development reflects a growing trend in the technology sector, where AI is increasingly integrated into everyday devices to improve user interaction and experience. The Vision AI Companion aims to provide smarter AI capabilities, allowing users to engage with their TVs in a more intuitive manner. This move not only showcases Samsung's commitment to innovation but also aligns with broader industry efforts to make AI more accessible and beneficial in daily life.