Disney to invest $1bn in OpenAI, allowing use of characters in video generation tool

The Guardian TechnologyThursday, December 11, 2025 at 2:31:52 PM
NeutralTechnology
Disney to invest $1bn in OpenAI, allowing use of characters in video generation tool
  • The Walt Disney Company has announced a $1 billion equity investment in OpenAI, allowing the use of its characters in the Sora video generation tool. This three-year licensing agreement enables users to create short, AI-generated social videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars.
  • This collaboration is significant for Disney as it seeks to leverage AI technology to enhance its storytelling capabilities and engage audiences in new ways, while also addressing concerns about the impact of AI on creative expression and rights.
  • The agreement highlights the ongoing tension in Hollywood regarding the integration of AI in creative industries, as companies navigate the balance between innovation and the protection of creators' rights amid growing anxiety about AI's influence on traditional media.
— via World Pulse Now AI Editorial System

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