The Walt Disney Company and OpenAI Partner on Sora
NeutralTechnology
- The Walt Disney Company has partnered with OpenAI to develop Sora, a video-making app that leverages artificial intelligence to enhance creative content generation. This collaboration aims to combine Disney's storytelling expertise with OpenAI's advanced technology to create innovative video experiences.
- This partnership is significant for both companies as it allows Disney to integrate cutting-edge AI technology into its creative processes, potentially revolutionizing content creation and enhancing viewer engagement. For OpenAI, this collaboration represents a strategic move to expand its influence in the entertainment sector.
- The development of Sora occurs amid increasing scrutiny and legal challenges faced by OpenAI, including a recent temporary restraining order preventing the use of the name 'Cameo' in the app due to trademark disputes. Additionally, the app has experienced a decline in user enthusiasm and service outages, reflecting broader challenges in maintaining user engagement and addressing competition in the rapidly evolving AI landscape.
— via World Pulse Now AI Editorial System





