Adobe Foundry wants to rebuild Firefly for your brand — not just tweak it

VentureBeat•Monday, October 20, 2025 at 1:00:00 PM

Adobe is making waves with its new AI Foundry service, designed to create customized versions of its Firefly AI model for enterprise teams. This initiative not only aims to enhance the capabilities of businesses by tailoring AI solutions to their specific needs but also positions Adobe as a leader in the AI space. By focusing on bespoke model training, Adobe is set to attract more enterprise clients, ensuring that their AI tools are not just one-size-fits-all but rather finely tuned to individual brand requirements.

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